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ASi Racewear Returns as Official Merchandise Vendor and Title Sponsor of Crown Jewel Cup

Officials of the Lucas Oil Late Model Dirt Series are excited to announce that ASi Racewear is returning as the official merchandise vendor of the series in 2014. The ASi Racewear merchandise trailer will attend every LOLMDS event, carrying numerous driver t-shirts and merchandise, including most of the stars of the LOLMDS. ASi Racewear will also carry the popular and unique designs of the LOLMDS apparel, including T-shirts, hats and other apparel for fans to purchase at events or online atwww.asiwear.com/Racewear_Store/DriverShirts/Lucas/Lucas.html.

ASi Racewear will also be the title sponsor of the “ASi Crown Jewel Cup – presented by Dirtondirt.com. This program will award points to drivers at the nine (9) crown jewel cup races within the series schedule that pay more than $10,000 to win. The driver that maintains perfect attendance throughout the season and earns the most points within these nine races will receive a $10,000 bonus at the championship awards banquet. Drivers finishing second and third in the CJC points will also receive cash awards compliments of Michael Rigsby and DirtonDirt.com. The first event for drivers to earn points towards the ASiCrown Jewel Cup will be the Lucas Oil Show-Mw 100 at Lucas Oil Speedway in Wheatland, MO. On May 24th.

“We are thrilled to be the official merchandise provider for the Lucas Oil Late Model Dirt Series. We enjoy being associated with the Lucas Oil Company, the drivers, track promoters, sponsors, the series staff and all the great fans that follow the series all across the country. Last year’s Crown Jewel Cup really worked well and we  to continue that program again this year. Michael Rigsby of DirtonDirt.com and I partnered together on this Crown Jewel Cup program and we hope to grow it every year. We are looking forward to another great year on the tour and seeing all the great fans of the series at the ASi trailer at the events in 2014,” stated Gene Ullman, owner of ASi Racewear.

ASi Racewear has also expanded their partnership with the series by providing the series victory lane checks for each event, sponsor banners, custom embroidery, and graphic art work needed throughout the season. ASi Racewear, located in Patchogue, NY was founded in 1977, specializing in the Fire and Rescue industry. ASi Racewear has since become a leader in the motorsports industry as well specializing in custom apparel from driver T-shirts, event shirts, custom driver suites, custom embroidery, decals, banners, and graphic art work for all forms of motorsports. ASi has established itself as the leader in customer service and support while providing top quality merchandise to fans, racers, race tracks, sponsors and companies associated with motorsports all over the country. To learn more about ASI Racewear visit their official website at www.asiwear.com.

For the latest breaking news about the Lucas Oil Late Model Dirt Series including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at:www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt andtwitter.com/lucasdirt

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